Straight to Enrollment Convo or Initial Chats first?

I was talking to someone today who had done a lot of business training. They were advised by their coach to set up a one or two hour sales conversation with every person who wanted to talk to them.

You may want to do that, but I find some sort of qualification is important. If you don’t know someone, what they want, who they are, it’s better to start with some sort of an initial chat, I find.

Take 20 to 30 minutes to find out who someone is and what they need. After that, you can set up an appointment for the correct amount of time with that person. Or not, as the case may be.

This dramatically reduces the pressure on you and them. It prevents you from wasting time with people who can’t help. It prevents them from spending time with you if you won’t be able to serve them.

As your business gets bigger and bigger, this may become a smaller time, or you may do some filtering via email.

Do you have any questions at all about sales or sales conversations with your clients? If so, contact me.

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