All posts by Ryan

Why double your prices or nothing?

I’ve told many many people through the years to double their prices. Every time they have, things go well.

When they just increment their prices, they lose clients and money.


You have your comfort zone, your stretch zone, and your panic zone.

Your comfort zone is where you are now.

Your stretch zone is raising prices a little–this will trigger fear, panic, adrenaline etc. (From mind/thoughts) This will flow into your body and energy and create a self-reinforcing ripple of results that will make things go worse. Every conversation, every person is going to feel that fear, resonate with it, and not feel comfortable working with you.

Your panic zone is even further out that the stretch zone. Now, you your heart is beating madly and you are breaking out in cold sweats. Now, things will go much worse.

Usually, doubling your prices is BEYOND both the stretch AND panic zone. What does that mean?

It means that it sounds/feels so ridiculous to you, that your mind no longer knows what to do with it. It becomes a game at that point. You just relax and name the ‘crazy’ price and the client says, “Sure.” (Or, even if you lose 30% of clients, you are still making more money, because of the higher rate!)

This is how millionaires and billionaires see and do money. It’s a game. It’s fun. You get a million. You lose a million once in awhile maybe. It’s about keeping score in a game, not about: self-worth, value, “service” or anything else.

When you start seeing everything but especially money as a game, you become eligible to the freedom and emotional relaxation to ‘take risks’ to actually get where those people are financially, or in whatever else is important to you.


Three Requirements: Trust. Commitment. Surrender

My clients weren’t getting what I thought they could. I didn’t know why.

They would jump ship, often right before a breakthrough.

Or postpone working together.

So, I would try harder and harder. New techniques. More training. More ‘free hours’ with them.

Didn’t help.

Now, admittedly, the places that people say they want to go with me are confronting. Scary.

But I listened to two pieces of advice by those who have gone before.

First, Ben Rode. “We require three things of our clients: Trust, commitment, and surrender.”

Second, by Steve Chandler, “There is a price at which people are ‘seasoning their lives’ with a bit of coaching. And there is another price at which they commit to transformation.”

Third, by Brian Whetten, “Coaching success comes from three things. 10% coaching skills. 30% the coach’s presence. And 60% from client commitment.”

And the last piece: It’s they who are responsible for their results. Not I.



How to make sure my clients were committed?

I took the plunge. I talked to current and possible clients this week, and I named, what were for me, *stratospheric* prices.

Something amazing happened.

All of the conversations were very powerful. So much more energy was present. They thanked me. Profusely.

And, a couple of them said, “Yes.” To fees which they had no idea how to pay, but they committed to finding a way. Because they could see and trust themselves, their goals, and that I would support them in getting there.

One person has been coaching with me for months. Since I told her I was raising her fees over 10x (and she happily agreed), she has had more results in five days than in all of our work before that combined.

It’s changed her thinking about herself. Money. Power. Time.

All of these beliefs are shifting. Just by charging a lot more money.

And my job got much easier. No more pushing. They are in.

Trust. Commitment. Surrender.

Trust: To the process. To their dreams. To really achieving them.

Commitment: To the path, no matter how difficult.

And surrender: To be open to try new things, be in beginner’s mind, and let go.

Please, get rich

When I first found ‘my’ spirituality, I brought my beliefs about money into it:

  • Love of money is the root of all evil (better not have too much!)
  • Easier for the camel to get through the eye of the needle than a rich man into heaven
  • By asking for money for my work, I deprive people who have little/none of my service


  • Money was responsible for my parents fighting/divorce
  • Money is used to make weapons to kill people
  • Money is used to keep people in poverty

Guess how my finances looked when I was really feeding these beliefs?

A few years ago, I was even seriously considering going ‘off grid’…moving up to some mountain and living without money.

However, God then said, “Ryan, I want you to move to the most expensive city in the US.”

Alright. Better figure out this money thing.

What I learned was that money is just a tool. Like a table. Or chair. Or calculus.

It’s a concept of organization we use. It has no volition. Money doesn’t go *do* anything on its own. It has no moral imperative.

*People* do things with money.

And, if we don’t like the things that some people do with money, or the world around us as affected by money, how do we change them?

By staying poor and begging them to change?

Or by bringing more and more money under our control so we can use it to influence the world in ways we want?

Then I began to see all the positive things money does and that rich people do.

I conducted a ‘money forgiveness process’ to let go of my grudges and anger and fear around money.

I had my first $10k coaching month shortly thereafter.

And I began to see how so much of what we all can do to serve others and the world around us is limited and stopped by our fears and beliefs around money. Especially with healers, coaches, counselors, and others seeking to serve and do good.

So, despite the fact that my favorite things to teach often have to do with healing, client work, relating, sexuality, etc…I started sharing more and more about my breakthroughs with money, business, sales, and healing those beliefs. If we don’t get our money stuff handled in this society, our effectiveness is simply limited. That’s all there is to it.

Get my “5 Keys to a $10k/month practice” on (you can get it on the right of that page) for you if you want to know how to build a large, successful, sustainable biz in our field–or anything dealing with people directly 1:1.

Please, get rich.

Get rich for yourself (how effectively can you help others when your tank is almost empty?).

Get rich for those you serve.

Get rich to magnify your energy for good in the world.

Let me know if you want help.

How One Small Weakness or Flaw can Invalidate Everything – Discipline and Humility

Discipline. It’s a word I hated for a very long time.

“Others making me do things.” That’s how it felt to me.

“I don’t want discipline! I don’t need discipline.

I am free!”

Wait a minute.

I have learned (in my old age)…

No matter your gifts and abilities…though you can do all miracles, know all things, and have all power …

If you have one character flaw, bad habit, or weakness…

It can all be useless.

That weakness can destroy or invalidate all the rest, if it isn’t handled.

The worst part?

Often, as a gifted superstar, you won’t even see it.

You will continue ‘being great’ and making miracle after miracle and yet never figure out why your results are mediocre or worse.

Thus comes the discipline. And the humility.

Humility to find out what you are lacking–from those who care about you and can see you clearly.

And discipline to work on it until it is no longer in the way.

3 months?
6 months?
A couple years?

Are you willing to put in that time to develop that weakness, overcome that flaw, and move through that habit–to get what you really want?

Even if it takes that long?

The Million Dollar Session

If you had a client come to you and say,

“I have one million dollars that I need to spend with you in a single day. What will that day look like?”

What would you say?

The exercise of creating the million-dollar session can be very powerful for focusing yourself into everything you have to offer–all your superpowers and all your gifts.

How would your client need to prepare? How long beforehand?

How would you need to prepare? What pampering would you do with yourself? Would you have a chauffeur? Or would you arrive in a helicopter? Or would they come to you?

How would the experience go?

What senses would be involved?

What stages would the session have? How long would they take?

Where would it need to be? What ambience? What nature? What kind of building?