Marketing

Marketing Tantra with the Sperminator

I don’t know about you but I can’t pick up a newspaper without seeing cries of general horror about The Sperminator! 50% of people ‘cheat’, say some studies–yet the talking heads can’t waste enough ink decrying the horrible moral failings of this one man….

What do you think about it? Does anyone care to hear your opinion? And how do you make money from expressing how you would counsel either Arnie or Maria? 

How can you use this event to get media coverage for your tantra, [sacred] sexuality, or relationships-serving business?

You could, for example, contact local papers, TV stations, etc…and send articles or offer yourself for interviews to about questions like:

  1. If you teach tantra or conscious sexuality: Why was Arnie so dissatisfied with his sex life? Was it necessary to have so many affairs? What does tantra say about this (in your opinion?) What other options are available today?
  2. If you are in the poly community or do workshops on relationships: what other viewpoints/opinions do you have about living successful relationships? Are there better, tried and true ways to handle the issues that face Schreiver and Schwarzenegger than secret affairs and expensive divorce proceedings?

Answer questions like these or offer yourself to answer such questions and you may find yourself on the front page of tomorrow’s newspaper or on local TV.

This was one quick idea, but if you would like quick, easy help with marketing your Tantra or Sacred Sexuality business, click here.

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You could learn a lot from a drug dealer

Many drug dealers have excellent marketing skills. What is one of the most prevalent?

  • Free samples

Whether it is crack on a schoolyard or the ones your doctor gives you at the office, giving you something for absolutely nothing is a way to stimulate interest in your products and services.

They did a test with chocolate at a university. They had pieces of Lindt premium chocolate and Hershey’s kisses that they were selling.

The Lindt: 13 cents per piece. Hershey’s = 2 cents per piece.

69% of people took the Lindt chocolate.

They raised both prices one cent: Hershey’s kiss was 3 cents. Lindt was now 14 cents. Almost the same result.

Then they reduced prices by one cent. Hershey’s kiss for one cent and Lindt for 12 cents. Same thing. 76% Lindt. 24% Hershey’s kiss.

But, when they reduced prices another cent: Lindt for 11 cents, Hershey’s kiss for free, the numbers reversed:75% Hershey’s kiss and 25% Lindt.

We don’t know why this is, but one theory is the feeling that, if I don’t pay anything for it, it is not a risk at all. It becomes a riskless transaction.

So, while I can’t agree with giving crack out a playgrounds, I would encourage you to give a lot of value for very little money or free at the beginning of a business relationship so that your customers can get “addicted” to your value-providing goods and services.

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