Category Archives: Sales

Seduction, Sales, and Pulling the Trigger

Pulling the TriggerI want to talk about how to fill a workshop. It’s called ‘pulling the trigger’.

See, the way it works is, at some point you have to ask someone to, metaphorically speaking “$%^& or get off the pot”.

When dating, you can ‘woo’ a woman, act all cool, but at some point you *must* ‘escalate’…meaning get her number, invite her out, kiss her, or move towards the bedroom.

She knows you will. You know you will. And the sooner you move, the more comfortable and happy you both are, actually.

What does this have to do with marketing?

A number of you have called me this week with this basic problem:

“I have an event I must fill soon. I have some people who have expressed interest but haven’t booked yet. What do I do?”

Easy: you pull the trigger—actually invite them to.

What this means practically is:

  1. Make an appointment to talk to them about the event
  2. Help them understand what the event will bring them (outcomes+evidences), and
  3. Invite them to ‘fire’, or pull the trigger.

This also provides you with an opportunity to resolve any objections or fears they might have and to negotiate around payment deadlines, as well as to learn what it is your potential attendees really want and expect.

After that call, you know: Are they in? Or are they out?

Either way:

  1. The stress of ‘maybe’ attendees disappears
  2. You know whether you have to do more marketing or not.

Pretty simple, actually.

So, why don’t we pull the trigger?

Why doesn’t a pocket-protector wearing virgin ask for a telephone number? Usually because he’s afraid that the answer will be no.

She’s already not in bed with you. There is no ‘more negative result’.

They already are not attending. The only thing that can happen is improvement, right? They might sign up.

And, by your calling, you have shown that you are interested in knowing them, you like them enough to talk to them and you want to offer them the opportunity to do this cool thing.

There is no risk.

Fill your events.

Pull the trigger.

Ryan Orrock is an expert at sales and internet marketing, especially in the fields of intimacy, relationships, and sexuality.

Contact him for a free chat about how he can fill your events and your coaching practice using the contact form.

How to Make $100k per Year

Cash 4 YouWanna make 6+ figures? (Thanks Jason at

This is how ya do it. Speak publicly and invite people for a paid or free session to decide whether they will work with you long term.

  • 5 leads a month
  • 2 new clients for a 6 month program
  • working 4 hours each with you
  • @ $150+ per hour

This is how it breaks down.

  • Month one: $ 1,200
  • Month two: $ 2,400
  • Month three: $ 3,600
  • Four: $ 4,800
  • Five: $ 6,000
  • Six: $ 7,200

Every month thereafter = $ 7,200

Ok. That’s *not quite* $ 100k/year. It’s only $ 86,400. My bad.

To do $ 100K, you have to get 2.5 clients per month (meaning alternate two and three clients consistently per month).

  • One: $ 1,500
  • Two: $ 3,000
  • Three: $ 4,500
  • Four: $ 6,000
  • Five: $ 7,500
  • Six: $ 9,000 (15 clients total)

And $ 9,000 per month thereafter.

There you go. $108K

Ryan’s Sales Process

Sales is all about helping people!

Listening. (And taking great notes–seeing what stands out)

Reflecting (This is what you want? Am I hearing that correctly?)

Making powerful invitations–that deeply serve your clients.

This is what sales is.

My sales process.

1. Someone attends an event  or approaches me on the web OR (more rarely), I approach them. I reply very quickly. Usually within a couple hours with 3 diff appointment times.

2. We set up an appointment. I say ‘let’s have a chat’. I schedule an hour in. The conversation goes from between 15-45 minutes 90% of the time.

3. If we are not a fit, we end after about 15 mins and I send them to what could really help them.

4. If we feel like a fit, I break after 30-45 mins and say, “Look, I want to dive into all of this more deeply with you. I want to have a conversation where we discuss exactly everything that is bothering you, what you want, what it would look like if you had it, and what has been keeping you from it. Then I will introduce to you how I could help you get it. And then we decide whether to work together. Sound good?” We then make a 2h appointment to do just that (3-7 days later).

5. We have the exploratory session (yuck to yum). I introduce my program. I invite them into a structure (such as $2k/series or long-term program). They say yes, no or money woes!

6. If they have money woes, (want to work but really can’t pay), I sometimes offer to help them solve those in another 90-min session (after which, they bring money to begin). If yes, we move forward, if they say no, I generally don’t push. I wish them all the best.

(No not around money virtually never happens at this level. After almost 3 hours together they pretty much want to start in some format–90% yes rate for something).