Category Archives: Money

Why double your prices or nothing?

I’ve told many many people through the years to double their prices. Every time they have, things go well.

When they just increment their prices, they lose clients and money.


You have your comfort zone, your stretch zone, and your panic zone.

Your comfort zone is where you are now.

Your stretch zone is raising prices a little–this will trigger fear, panic, adrenaline etc. (From mind/thoughts) This will flow into your body and energy and create a self-reinforcing ripple of results that will make things go worse. Every conversation, every person is going to feel that fear, resonate with it, and not feel comfortable working with you.

Your panic zone is even further out that the stretch zone. Now, you your heart is beating madly and you are breaking out in cold sweats. Now, things will go much worse.

Usually, doubling your prices is BEYOND both the stretch AND panic zone. What does that mean?

It means that it sounds/feels so ridiculous to you, that your mind no longer knows what to do with it. It becomes a game at that point. You just relax and name the ‘crazy’ price and the client says, “Sure.” (Or, even if you lose 30% of clients, you are still making more money, because of the higher rate!)

This is how millionaires and billionaires see and do money. It’s a game. It’s fun. You get a million. You lose a million once in awhile maybe. It’s about keeping score in a game, not about: self-worth, value, “service” or anything else.

When you start seeing everything but especially money as a game, you become eligible to the freedom and emotional relaxation to ‘take risks’ to actually get where those people are financially, or in whatever else is important to you.


Please, get rich

When I first found ‘my’ spirituality, I brought my beliefs about money into it:

  • Love of money is the root of all evil (better not have too much!)
  • Easier for the camel to get through the eye of the needle than a rich man into heaven
  • By asking for money for my work, I deprive people who have little/none of my service


  • Money was responsible for my parents fighting/divorce
  • Money is used to make weapons to kill people
  • Money is used to keep people in poverty

Guess how my finances looked when I was really feeding these beliefs?

A few years ago, I was even seriously considering going ‘off grid’…moving up to some mountain and living without money.

However, God then said, “Ryan, I want you to move to the most expensive city in the US.”

Alright. Better figure out this money thing.

What I learned was that money is just a tool. Like a table. Or chair. Or calculus.

It’s a concept of organization we use. It has no volition. Money doesn’t go *do* anything on its own. It has no moral imperative.

*People* do things with money.

And, if we don’t like the things that some people do with money, or the world around us as affected by money, how do we change them?

By staying poor and begging them to change?

Or by bringing more and more money under our control so we can use it to influence the world in ways we want?

Then I began to see all the positive things money does and that rich people do.

I conducted a ‘money forgiveness process’ to let go of my grudges and anger and fear around money.

I had my first $10k coaching month shortly thereafter.

And I began to see how so much of what we all can do to serve others and the world around us is limited and stopped by our fears and beliefs around money. Especially with healers, coaches, counselors, and others seeking to serve and do good.

So, despite the fact that my favorite things to teach often have to do with healing, client work, relating, sexuality, etc…I started sharing more and more about my breakthroughs with money, business, sales, and healing those beliefs. If we don’t get our money stuff handled in this society, our effectiveness is simply limited. That’s all there is to it.

Get my “5 Keys to a $10k/month practice” on (you can get it on the right of that page) for you if you want to know how to build a large, successful, sustainable biz in our field–or anything dealing with people directly 1:1.

Please, get rich.

Get rich for yourself (how effectively can you help others when your tank is almost empty?).

Get rich for those you serve.

Get rich to magnify your energy for good in the world.

Let me know if you want help.

Dealing with Money $%^&

So many of us respond to something we want with ‘I can’t afford it’!

If I told you all the stuff I have done and do even though ‘I can’t afford it’, your jaw would drop.

Would you like to clear your money $%^& so you can get what you actually want?

Here’s a powerful process I use.

First, *decide what it is you want*.

Most of us don’t allow ourselves to *really want* anything that we feel we can’t get. We think it’s painful. (I wonder where we learned that desire is painful?) I have learned that NOT desiring is MORE painful!

Look at a 5-year-old. Do they allow themselves to want things that they are being denied or can’t get?


And what happens?

Parents weaken. Grandma shows up. SOMEONE gives them what they want, sooner or later.

Why? Because they know how to ask and they don’t give up. We *learned* to stop wanting and not ask anymore.

“Except you become like little children, you can’t live in the kingdom of God”.

Time to go BACK to that space. Here’s how you do it.


Step 1: ALLOW yourself to WANT whatever you want. Truly. Deeply. Powerfully. Let it vibrate and resonate within you. Feel the EMOTIONS and SENSATIONS and FEELINGS that you would feel if you had that thing. IMAGINE your life as you EXPERIENCE it. Allow yourself to be consumed with these feelings.

Step 2: BECOME AWARE of how things are right *now*. Really *feel it* in your bones. Feel the fear, if it is there. Feel the sadness, if it is there. Feel the rage of being denied or held back! Really allow yourself to deep dive into the feelings of WANTING what you want and the gap between THAT and reality, whatever those feelings are. Give yourself time for this.

(By the way, if you WANT something, it’s because you can have it.)

Step 3: LIST all the reasons you believe you can’t have what you want. Write them all down. Then put a number from 1-10 next to them about how TRUE they feel. 10=totally true.

THEN, have a conversation with yourself about each of these BELIEFS. Examine them. Talk to yourself about them.

“Is this true?” “Am I sure?” Start there and have a ‘back and forth’ with the part of you that believes that.

Limiting beliefs can *always* be deconstructed.

Do that until you resolve each of the beliefs down to 2 or less out of 10.

Step 4: Take WHATEVER action you feel inspired to to move toward your desire.

Step 5: LET GO. Let God/Higher Self do his/her/its thing.

That’s it!

In summary, to get what you want:

1. Imagine what you want and how HAVING IT would feel, in detail.

2. Feel where you are now deeply.

3. List all the reasons #1 can’t happen.
Talk to yourself about each of those reasons until you see they are nonsense.

4. Take whatever action you are inspired to take.

5. Let go.

I’m loving the opportunity to present these ideas in context for a purpose. Try it out!

All of You Have to Make $100k+


Because it makes you happy.

Studies appear to show that general well-being levels off after a certain level of income is reached. That level is pretty generally around $75k for employees in the US.

Since those who are self-employed have to pay their own benefits, this rounds out to somewhere around $100k for them.

When potential clients approach me, this is the first thing we look at. None of them has everything they want or need on a physical level if they aren’t grossing these kinds of numbers.

And we live in a material world, as Madonna famously said, after all.

So, if you don’t have a vision nor a plan to get you to that place, you probably won’t be very happy.

Yes, I know the starving artists and musicians and comics on their way to success. The healers who give away their time and feel it’s ok to be in poverty.

But if you were generating value to people in line with your potential value, you would be helping people on a much deeper level and making a multiple of what you make now.

So, I won’t accept or work with anyone who doesn’t want to make at least $100k a year.

And, if you come to me, this is the first thing we solve together, if it isn’t solved already.

After your basic needs are met (put your oxygen mask on first, before you can help others), then we can go after all your crazy dreams.

Why you are worth $1000/hr

80% of people….probably 95%–are not very good at their job. Why? Because they are in the wrong job!

When someone finds what they are *really* meant to do, their income can increase 4-20x because their power and contribution increases by that amount.

  • I taught English as a foreign language. I was OK at it. I could live from it.
  • I wrote technical manuals (woo hoo!)
  • I ran a translation agency.
  • I was an IT consultant.

I was just fine at all of these things. Pretty good. Pretty quick. Fine. I lived.

But it wasn’t what I was made for.

This is what I was made for!

This uses 100% of my skills, abilities, and talents (and then some!). This is super-challenging. This is making a difference.

And I love it.

And what is the potential here? 10x what I earned doing something I didn’t really like. Maybe 100x, over time. Why? Because I will stick with it. Because I’m passionate about it. Because it fits me.

If you’ve discovered who you are, go do that thing that provides that value to the world.

And suddenly, you will earn much more helping people much more powerfully and deeply.